In celebration of its partnership with UNICEF and their new children's collection, Gucci has pledged $1 million to UNICEF's ‘Schools for Africa’ initiative which focuses on Mozambique and Malawi. Gucci/UNICEF is joined in this partnership with J. Lo. Gucci Creative Director Frida Giannini says, "I am honoured that Jennifer Lopez has agreed to work with me on the campaign for the new Gucci children's collection. I have always been a fan of Jennifer's both as a musical artist and an actress, but now most of all as a devoted mother.”
Jennifer Lopez began her relationship with Gucci by attending the fundraising event Gucci hosted in New York back in 2008, which raised over US$ 2.7 million for UNICEF. She says,
"I was particularly inspired when I first met Frida in 2008 at the fundraising event she hosted in New York to benefit UNICEF. When Frida told me about her trip to Malawi and her excitement about launching her new children's collection, I was inspired by her idea to build upon Gucci’s long term support for UNICEF with a donation in honor of the launch of the collection." As a mother, I am proud to be a part of this campaign to benefit UNICEF's Schools for Africa program."
Here's another pic from the Gucci campaign with her twins shot back in July:
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